• Marketing Manager

    Job Locations US-CO-Denver
    Posted Date 2 weeks ago(4/9/2018 12:12 PM)
    # of Openings
    1
    Category
    Marketing
  • Overview

    The Marketing Manager is responsible for planning, executing and measuring a range of multi-touch, multi-channel initiatives to support or enterprise business and customer retention efforts. Key responsibilities of the role include account intelligence gathering, demand creation through account-based marketing (ABM) methods, and retention marketing.

    Responsibilities

    • Prioritize accounts with direct input from the enterprise sales organization in order to create initiatives that are targeted to those accounts
    • Work with the account management teams to create a strategy and support initiatives that will drive deeper engagement with our customers to drive higher retention rates
    • Research, develop, execute and optimize ABM initiatives for target accounts
    • Define and establish workflows with the sales and marketing teams that will be impacted by each initiative
    • Create sales enablement and account management materials that demonstrate to the sales and account management groups how they will execute the various sales elements of each initiative
    • Test, measure, analyze and optimize the initiatives

     

    Accountabilities and Performance Measures:

    • Volume of meaningful interactions with prospective accounts
    • Improved customer retention rates
    • Growth of enterprise sales pipeline
    • Improvement in enterprise sales velocity

     

    Organizational Alignment:

     

    • Reports to the SVP, Product & Marketing
    • Works closely with sales leadership to identify and target enterprise accounts
    • Works closely with sales leadership to translate enterprise sales objectives into marketing support objectives and initiatives
    • Works closely with account management team on customer retention initiatives
    • Works within the marketing team to develop content and design

    Qualifications

    • Top-notch communicator
    • 5 years B2B marketing experience
    • Experience with account-based marketing methods
    • Experience with account retention
    • Experience with and ability to setup and manage initiatives in marketing automation platforms
    • Experience with Salesforce or other salesforce automation tools
    • Experience with testing and optimization of marketing initiatives
    • Experience with offline marketing channels including events, print ads and direct mail
    • Experience in, or a close working relationship with sales
    • Pluses for
      • Experience with search engine marketing, search engine optimization or social media marketing platforms
      • Familiarity with the landscape of B2B Martech tools
      • Experience with creative/art direction
      • Experience with demand-side advertising platforms or ad-tech enabled solutions

     

     

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