Enterprise Account-Based Marketing Manager

US-CO-Denver
3 weeks ago
# of Openings
1
Category
Product & Marketing

Overview

Are you looking for a job that will stretch your experience and knowledge to the limits? Push you to be the marketer you have always wanted to be? Do you want the company you work for to be fast-growing and profitable, yet still-in-startup mode? Do you love learning new things?


This 26-year old, PE-funded company is looking for a marketing professional that wants to play a big part in building and driving the success of our account-based marketing program. We have the products customers love, the sales organization ready to roll, the investments in the latest marketing technology made. The missing ingredient? You.

 

Headquartered in Downtown Denver, our beautiful offices are three blocks from the Union Station transportation hubs making your commute from just about anywhere in the metro area a breeze.

 

Ready to stretch your marketing wings? Apply today!

 

The Enterprise Account-Based Marketing Manager is responsible for planning, executing and measuring a range of multi-touch, multi-channel initiatives for our enterprise business. Key responsibilities of the role include account intelligence gathering, demand creation through ABM methods, and sales enablement.

 

Responsibilities

  • Prioritize accounts with direct input from the enterprise sales organization in order to create initiatives that are targeted to those accounts
  • Research, develop, execute and optimize ABM initiatives for target accounts
  • Define and establish workflows with the sales and marketing teams that will be impacted by each initiative
  • Create sales enablement materials that demonstrate to sales reps how they will execute the various sales elements of each initiative
  • Provide ongoing data and insights on enterprise accounts and contacts within these accounts 

  • Customize existing marketing materials for use in each account and oversee creation of new materials where necessary
  • Manage outside contractors that support creative and technical requirements

  • Manage and adhere to budget allocations
  • Partner with sales operations to establish, forecast, and report against key success metrics
  • Test, measure, analyze and optimize enterprise marketing initiatives
  • Educate enterprise sales executives on the potential role of marketing for enterprise accounts 


 

Accountabilities and Performance Measures:

  • Volume of meaningful interactions with prospective accounts
  • Volume and cost of enterprise sales opportunities
  • Growth of enterprise sales pipeline
  • Improvement in enterprise sales velocity

 

Organizational Alignment:

 

  • Reports to the SVP, Product & Marketing
  • Works closely with sales leadership to identify and target enterprise accounts
  • Works closely with sales leadership to translate enterprise sales objectives into marketing support objectives and initiatives
  • Works with the sales development reps to collect qualitative analysis on why initiatives are performing or not performing
  • Works with marketing operations team to implement and maintain in-market initiatives
  • Directs outsourced creative/content creation team and martech experts

Qualifications

  • Top-notch communicator
  • 5 years B2B marketing experience
  • Experience with Account-Based Marketing methods
  • Experience with and ability to setup and manage initiatives in marketing automation platforms
  • Experience with Salesforce or other salesforce automation tools
  • Experience with testing and optimization of marketing initiatives
  • Experience with offline marketing channels including events, print ads and direct mail
  • Hands-on experience with search engine marketing, search engine optimization or social media marketing platforms
  • Familiarity with the landscape of B2B martech tools
  • Experience in, or a close working relationship with sales
  • Plus for experience with outsourcing
  • Plus for experience with creative/art direction
  • Plus for experience with predictive analytics platform
  • Plus for experience with demand-side advertising platforms or ad-tech enabled solutions

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed